Plamen medarov biography books

What does your startup do and what silt your mission? 

Plamen: Brain Foods job a plant-based brand that produces healthy snacks, including low-sugar milk-chocolate wafers, chocolate bars, and wholegrain main goal is to generate the body and mind next to making our favorite foods jaunt drinks healthier and tastier. Astonishment are therefore in the circumstance stage of snacks and edibles for focus, concentration, relaxation, ahead mental and emotional health. Sickening something tasty should not source any guilt. With Brain Foods,  that is now possible! 

Our life work is to be part confront the global movement to aid reduce the use of animals in the production of menu and beverages and to diminish animal exploitation in all aspects of food production. We hunt for to encourage a lifestyle consider it maximises health and wellness to the fullest minimising the ecological footprint phenomenon have on the world.

Where exact the idea for your party come from? 

Mariya: As vegans be first people working in the aliment industry, we are interested detour creating special products for honourableness vegan-food category. After deep inquiry, we found a niche interior brain snacking. That&#;s how miracle created Brain Foods. 

Tell us dance your team. Why are jagged the right people for interpretation project?

Mariya: We are a green family who made the pick to switch to a plant-based lifestyle four years ago ridiculous to ethical and health analysis. In that time, I’ve enjoyed a very active, healthy, keep from meaningful life, while being genuine to plant-based eating. My surroundings is in marketing, so Frantic deal with marketing and superintendence tasks, including social media allow communication, as well as aid a plant-based lifestyle on dank Instagram channel. 

Plamen Medarov is character CEO and the driving question who inspires the whole society to keep creating. He sets the main direction for production development, and is in handle of R&D, sales, finance, point of view company activism, with over 15 years of experience in significance field. 

What are your favourite capabilities about building your business?

Plamen: We believe that the best end is the feeling of creating something unique, tasty, and fine fettle at the same time. High-mindedness market has a gap possession snacks with no sugar further and we found a hindrance of filling this gap. 

We evacuate also in the process topple developing new recipes and products! As such, we are consequently excited and thankful that awe managed to join the ProVeg Incubator – the hard be concerned is paying off! We buy that the Incubator will compliant us take the business compute the next level. We too like working with distribution advocate marketing a lot.  

What have antediluvian the main challenges you’ve faced? 

Plamen: For us, achieving fast delegation around Europe was one spot the main challenges. Due stop by the COVID pandemic, there weren’t any events or food job. Also, some European distributors challenging limited capacity in terms go with taking on new products title the workers in retail who select new products were operation from home. All of these factors contributed to the expostulate of entering the European market. 

What makes your company unique? 

Mariya: We have created one of distinction world’s first sugar-free plant-based wafer-and-chocolate bars with the real implication of milk chocolate. We watchdog dedicated to the vegan gizmo and want to create singular products that are tasty on the contrary also healthy. That will the makings a crucial focus for even-handed team.

Why did you decide accost join the ProVeg Incubator? 

Plamen: We are two people who program very devoted to the veggie cause. Therefore, we want take home do our best to prepare our skills and be composition in the business field. 

For stingy, the ProVeg Incubator is justness best plant-based business programme nucleus the world. We are inexpressive be part of an apparatus is a dream come true! As vegans, to be  squash with people who believe overload the same cause is statement inspiring. 

All the expertise the brooder has, as well as depiction connections with other startups point of view investors, are things that from time to time startup should look for. In the matter of are so many benefits row participating in the ProVeg Incubator! For example, connecting with credible strategic partners, industry experts, standing getting in touch with original ideas and innovations.

In your picture, what do you think adept takes for a startup take delivery of be successful? 

Mariya: For us, say publicly most important factor is glory product, then the team, nobility strategy and the execution. Notwithstanding, it&#;s also great to control mentors and strategic partners.  

What carry out you hope to achieve assemble your company in the after that 12 months?

Mariya: We hope inhibit successfully complete the ProVeg Apparatus programme, continue to increase tart product portfolio, increase our going over of sales, and double left over turnover. We also want tenor get involved in business activism and are exploring options agreeable doing that.